Digitalization is one of the key elements that contribute to a company’s growth. It truly is more than the removing of newspaper and employing computers to log data – it really is about creating a new technique of doing business that focuses on client satisfaction, internal communication, and the stream of information. It is about being better, gaining visibility over organization spend and making decisions with exact numbers, as well as connecting your entire team into a common mission that drives international growth.
This can be a dynamic method that adjustments the ways corporations create and capture worth in the marketplace. Additionally, it may accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s important site competitive position, firms has to be constantly mindful of digitalization’s effect on their BMs and the adjoining business environment.
To explore the impression of digitalization on a firm’s BM, qualitative empirical data were collected from doze interviewees doing work in two unique industries, motor vehicle and mass media. Due to the fact that both industries are seen as different organization models, this kind of research design and style allowed for an in-depth comparison of how digitalization impacts the inspiration of your firm’s BM.
The interviews revealed that in the media industry, the impact of digitalization was felt most clearly in relation to value creation and value capture factors. This was typically due to the fact that the news flash industry places strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.
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